Building an Effective In-House Phishing Simulation Campaign: Tools, Techniques, and Best Practices

Hacker phishing a credit card from a laptop using a Wi-Fi symbol

Phishing remains one of the most effective attack vectors in the cybersecurity landscape, with organizations constantly targeted by credential theft, ransomware delivery, and business email compromise (BEC). To combat this, companies must implement realistic, in-house phishing simulations to test employee awareness, measure security posture, and reinforce anti-phishing training. In this guide, we will outline the technical process of setting up an in-house phishing campaign, from selecting the right tools to crafting realistic attack scenarios and analyzing results for continuous improvement. Choosing the Right Tools for Your Phishing Simulation There are…

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